Mission Vision Values
Our Aspiration
To become a global reference in talent identification and development through sports innovation and excellence to produce generations of leaders and champions to enhance the competitiveness and position of the Kingdom in the global sports ecosystem.
Our Strategic Objectives
01 Identify sports talents across the Kingdom using best-in-class scouting and identification tools and methodologies
02 Develop and nurture national champions on and off the field
03 Adopt top sports technologies and generate innovative and evidence-based solutions
Our Strategic Pillars
01 Talent Identification
02 Talent Development
03 Sports Innovation and technology
Our Values
Curiosity
We are seekers of knowledge, in pursuit of continuous learning and fueled by curiosity to discover more, contributing to the creation of innovative ideas and solutions that make a difference in the world.
Accountability
We embody leadership, take initiative, and shoulder full responsibility towards our roles, vision, and strategic goals.
Respect
We always aspire to inspire and respect others, believing in the importance of diversity and inclusivity. We value individuals regardless of our differences and unique characteristics that distinguish us.
Excellence
We believe that mastery and excellence are the identity that represents us and we represent it, and it reflects our passion and commitment to achieving exceptional levels of professionalism, quality, and excellence.